4:05 – 4:30 PM How Color, Style and Elements of Floral Design Help Sell
Sponsored by: Floral Marketing Research Fund
We know from experience that people tend to “buy with the eye” when purchasing flowers (or produce). AFE and PMA are using eye-tracking technology to obtain the “eye view” of consumers when viewing the elements of a floral design when contemplating a floral purchase.
Which visual elements are noticed first?
What is the optimal mix of flowers?
What floral substitutions impact satisfaction?
Which “Form” do consumers prefer or does it matter?
True consumer preferences are reveled versus the stated preferences from surveys and questionnaires. How can you use this to market to target audiences and increase your opportunities to sell?
JACKIE LACEY AAF, AIFD, PFCI
RENATO CRUZ SOGUECO AAF, PFCI