The Floral Marketing Research Fund (FMRF) provides real purchasing data and reports to help you and the floral industry become more profitable! The Floral Marketing Research Fund (FMRF) was established in 2008 by volunteers of the American Floral Endowment (AFE) Board of Trustees. In 2012, the FMRF received a $600,000 contribution from the Flower Promotion Organization (FPO). This funding has allowed AFE and the FMRF to continue marketing research efforts for the floral industry.